Burger King's decidedly creepy mascot, the King, disappeared for a few years. What happened to the fast food chain's ...

PORTLAND, Ore. — The King is dead, but the burger lives on. Burger King Corp. on Friday said it is retiring "The King" mascot, a man with an oversized plastic head and creepy smile who in recent ...

In 2016, the mascot first broke his silence through sign ... Sandwich will be available Wednesday for a limited time at Burger King Restaurants.

Fast-food chain Burger King is making a 180 degree shift in its marketing, with a decision to drop its "King" mascot and focus on – sit down before you read this! – product. For years ...

By Rebecca Ford The king is dead. Fast food giant Burger King is putting its current mascot, the masked king character, into retirement in hopes of creating a fresher image. Burger King hopes to ...

The Burger King’s royal mascot is getting a trim today, and it’s a little shocking. In a video released by the restaurant, the King himself is shown sitting in a barber’s chair, with hair ...

The poster, which was featured throughout Finland, showed the mascots from both Burger King and McDonald’s kissing while in a tender embrace. The words underneath read “Love Conquers All.” ...

PORTLAND, Ore. (AP) — The King is dead, but the burger lives on.Burger King Corp. on Friday said it is retiring "The King" mascot, a man with an oversized plastic ...

The King is dead, but the burger lives on. Burger King Corp. on Friday said it is retiring “The King” mascot, a man with an oversized plastic head and creepy smile who in recent years has been ...

PORTLAND, Ore. — The King is dead, but the burger lives on. Burger King Corp. is retiring “The King” mascot, a man with an oversized plastic head and creepy smile who in recent years has ...

Burger King's spooky "The King" mascot is retiring so the struggling burger chain can refocus its marketing to reach new customers. The mascot has been around for years, but recently has become a ...