An curved arrow pointing right. Burger King devised a brilliant marketing strategy — putting their mascot next to celebrities at highly publicized events. The results — their mascot went viral.

to being "The Home of the Whopper", to the unnerving but amusing smiling and silent King mascot offering BK to unsuspecting people, Burger King always seems to have creative and effective ...

spokeswoman at Burger King, Miami. "So it's a way to interact with them and be relevant in the space they live." The downloadable mobile game showcases features integrating the King mascot as well as ...