Burger King Corp. says it is retiring the mascot, a man with an oversized plastic head and creepy smile who has been shown in ads peeping into people's windows.

Burger King has used The King mascot since 1955 when his image appeared on the sign at its first store in Miami. He’s taken various forms since then, ...

The creepy Burger King mascot has officially spoken, and his first word of choice: “Whassup!?”. The well-known catch phrase, which first appeared in Budweiser commercials 20 years ago, has ...

Fast-food chain Burger King is making a 180 degree shift in its marketing, with a decision to drop its "King" mascot and focus on – sit down before you read this! – product. For years, Burger ...

PORTLAND, Ore. (AP) — The King is dead, but the burger lives on.Burger King Corp. on Friday said it is retiring "The King" mascot, a man with an oversized plastic ...

PORTLAND, Ore. -- The King is dead, but the burger lives on. Burger King Corp. is retiring "The King" mascot, a man with an oversized plastic head and creepy smile who in recent years has been ...

PORTLAND, Ore. (AP) — The King is dead, but the burger lives on. Burger King Corp. on Friday said it is retiring “The King” mascot, a man with an oversized plastic head and creepy smile who ...

The king mascot first made its TV debut in 2004, with a commercial promoting Burger King’s breakfast items, inwhich a man awoke in his bed to find his partner was a king with an oversized head.

Listen to this article MIAMI — The king is dead. Burger King’s spooky “The King” mascot is retiring so the struggling burger chain can refocus its marketing to reach new customers. The ...

To have the Burger King mascot make appearances in Floyd Mayweather’s entourage for his huge fight with Manny Pacquiao, and also to be with American Pharoah’s group at the Belmont Stakes.

Fast Food Burger King released ad seeming to show mascot kissing Ronald McDonald ahead of Pride week "Love Conquers All" was the message of the ad debuted before Finland's Pride festivities ...