Fast-food chain Burger King is making a 180 degree shift in its marketing, with a decision to drop its "King" mascot and focus on – sit down before you read this! – product. For years ...

By Rebecca Ford The king is dead. Fast food giant Burger King is putting its current mascot, the masked king character, into retirement in hopes of creating a fresher image. Burger King hopes to ...

PORTLAND, Ore. — The king is dead. Burger King’s spooky “The King” mascot is retiring so the struggling burger chain can refocus its marketing to reach new customers. The mascot has been ...

The King is dead, but the burger lives on. Burger King Corp. on Friday said it is retiring “The King” mascot, a man with an oversized plastic head and creepy smile who in recent years has been ...

PORTLAND, Ore. — The King is dead, but the burger lives on. Burger King Corp. on Friday said it is retiring "The King" mascot, a man with an oversized plastic head and creepy smile who in recent ...