But whether you’re a brick-and-mortar storefront or an e-commerce business, these fall marketing ideas can help spark your creativity and get your inspiration flowing. It’s all about infusing ...

However, not all small-business marketing tactics break the bank. If your budget is slim, here are some free — or nearly free — marketing ideas that can help you promote your products and ...

The Pros & Cons of Free Gift Campaigns. Giving away free gifts is a marketing strategy... How to Promote a Birthday Party Character Business How to Promote a Birthday Party Character Business.

Small business owners are adapting fast, using old and new tech and channels to deepen customer relationships, boost conversions, and adapt their marketing for growth.

Small businesses in seasonal markets are best served if they establish clear goals for their promotional strategy.

The landscape of small business marketing continues to evolve and staying ahead of the curve is crucial. These five essential tips will help you navigate the changing market, boost brand awareness ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Marketing is an important tool for businesses of all sizes. Small businesses can ...

More and more small businesses are throwing weight into content marketing. In fact, 30% said they’d be increasing their content budget up to 10% in the following year. If your business jumps in ...

Elle Kolb launched her own business, Kolb Creative, devising customized digital marketing strategies for her small- to medium ...

Because trending topics change rapidly, keeping track of what’s hot on each social media platform can be challenging. However, catching a trend at the right time can offer a significant boost to your ...

influencer marketing, and customer relationship management. Jonathan Z. Zhang is the Dr. Ajay Menon Professor in Business and Associate Professor of Marketing at Colorado State University.