Turkey's antitrust authority will launch a probe into Google's Performance Max (PMAX) to determine if the AI-powered ad ...

Beachbody is laying off nearly 200 workers as part of a restructuring and overhaul of its business model. Tada Images – stock.adobe.com. Under the old structure, independent distributors, or ...

In the coming weeks, advertisers will get channel-level reporting from Pmax across Google’s owned-and-operated properties like Search, Shopping, YouTube, Gmail, Display and Discover.

Starting June 17, Google Ads will change how it optimizes offline conversions (e.g., store visits, sales) across Performance Max (PMax), Omnichannel Goals, and Smart Campaigns. The focus is to ...

Apple was always likely to adopt the black box model for its ad platform. Google, Meta and the other platforms created products like PMax in response to privacy rules set by Apple. When the media ...

Sweetgreen must also untangle local campaigns. PMax may power up campaigns in certain cities, for instance, if that’s where conversions happen. But Sweetgreen wants more local visibility and control.

Google Ads rolled out device targeting options for Performance Max (PMax) campaigns, which gives you granular control that was previously unavailable at the campaign level.. The new targeting ...

Ginny replied, "Demographic exclusions will apply to Shopping inventory in PMax as well." Then when asked about how this will be reported within Google Ads, Ginny replied that it is TBD, to be ...

Google's unveiling of Performance Max (PMax) in 2021 appeared to offer marketers the ideal solution—the ability to enhance marketing efficiency, elevate performance, and yield superior returns on ...

Google has announced the incoming release of several AI-powered updates to Performance Max (PMax) campaigns as advertisers gear-up for the peak shopping season. The updates cover asset testing, video ...

Google Ads announced that within Performance Max the search ad company is rolling out asset generation globally in English with more languages to come. Plus, image editing will finish rolling out ...