Through their text and graphic design, business-school logos are signs that “speak” to their stakeholders and the public at large, communicating identity, values and promises.

2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

Great logos help to build and maintain instant brand recognition and consumer awareness by visually linking the logo to the business, product or service it represents. If you have a creative flair ...

He studies brand aesthetics, logo design, and brand personality. He has published his work in leading journals like the Journal of Marketing Research and Journal of Consumer Research .

1. Start With Your Business Plan. Many entrepreneurs fall into the trap of working on (and wasting lots of time on) the logo and branding first, which just delays the “real work” of planning ...

Hyderabad-based leading private business school, Indian School of Business (ISB), on Monday unveiled its new logo. “The updated logo is a manifestation of its strategic direction and symbolises ...

The Harvard Business School name and shield are trademarks and their use is governed by explicit rules and guidelines. All members of the community must respect and maintain the integrity of the HBS ...

The School of Design is ranked among the best, with Business Week naming it one of the top 10 design schools in the country. Effective design combined with creativity and professionalism are the ...

Get an inside look into the iterative process of logo design with graphic designer, Mark Winn! In this Art School video, Mark takes us through the process of conceptualizing a logo theme and executing ...