When writing a mission statement, start by writing down what your business does, as well as your why and your how. Narrow the focus as much as possible to get rid of the extra fluff that isn’t ...

Mission statements reflect your company's goals, purpose and values – why it exists. Learn how to craft the perfect mission statement for your business.

While both are important, a mission statement focuses on ‘what we do now’ and ‘why we do it.’ A vision statement, on the ...

As a business grows and changes, new priorities and goals often emerge, so its mission and vision statements need regular evaluation and adjusting in order to remain effective and help the ...

Statements of purpose are simple, almost slogan-like. In fact, your slogan should be a simplified version of your statement of purpose that conveys the same idea in a way that’s current, easy remember ...