Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good reason.

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

Emotional targeting enhances CTV advertising effectiveness, connecting with viewers at the perfect moment for greater impact.

Samsung Ads has revealed research, conducted by LongTerm CoLab and in partnership with ISBA, forging a new path for ...

Q3 2024 Earnings Conference Call November 12, 2024 8:30 AM ETCompany ParticipantsLauren Hartman - Investor RelationsZvika Netter ...

an innovator in digital advertising, is helping the “Love, Your Mind” campaign from Huntsman Mental Health Institute and the ...

Vibe Studio: SMBs can now create CTV-ready, high-quality ads in less than 10 seconds (and at no extra cost) with Vibe Studio.

The advertising landscape in India is experiencing a seismic shift with Connected TV (CTV) gaining significant momentum, ...

Magnite delivers strong third-quarter results, beating earnings expectations thanks to Connected Television (CTV) growth.

The Trade Desk is profiting from the expansion of the CTV advertising market. Alphabet needs to overcome some tough macro and regulatory headwinds. One of these stocks looks more reasonably valued ...

Tim Caulfield, health law professor at the University of Alberta, joined CTV Morning Live’s Kent Morrison to separate real ...

Magnite (MGNI) Company Description: Magnite, Inc. offers technology solutions that automate the purchase and sale of digital advertising inventory. Publishers use its technology to monetize their ...