In a world where Valentine’s Day marketing often feels like a sea of hearts and roses, Cadbury 5 Star has decided to swim ...

The campaign taps into a cultural truth: once older generations adopt a trend, younger audiences tend to abandon it.

After garnering much attention for their iconic Ramesh and Suresh ads through the years, Cadbury's 5 Star brand has now ...

For several years now, Cadbury 5star with the tagline of “Eat 5 Star, Do Nothing” has been showing support to people who ...

Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about the contrasting 5Star and Dairy Milk campaigns, ...

The FMCG giant says, tongue firmly in cheek in viral campaign, that it will fund uncles to ‘hit the streets, flood the ...