Cadent said it launched Performance TV, designed to increase the effectiveness of campaign by combining the reach of traditional linear TV with the targeting of digital video, including connected TV.

It bills itself as a "predictive advertising company" and as of today has a new "unified, enterprise-class" advertising ...

"Cadent's innovative approach to predictive advertising and its commitment to unifying TV and digital platforms resonate deeply with the industry's direction. I'm thrilled to join the Board of ...

Advertisers expect direct proof of performance from their streaming ad buys. But even though most people don’t shop via their TV screens (yet), new ad formats can still help brands boost consideration ...

“The advertising landscape is evolving rapidly ... Jeff Driskill CFO appeared first on TV News Check. The post Cadent + AdTheorent Names Doug Rozen President, Jeff Driskill CFO originally ...

TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands.

NEW YORK, April 22, 2025 /PRNewswire/ -- Cadent (www.TheNewCadent.com), the predictive advertising company, today launched The Cadent Platform — a unified, enterprise-class advertising system ...

NEW YORK, March 19, 2025 /PRNewswire/ -- Cadent + AdTheorent, an AI-powered omnichannel advertising platform, today announced the appointment of Doug Rozen as President and Jeff Driskill as Chief ...