Cal Poly San Luis Obispo opened its first campus Welcome Center on Tuesday at the new student living community. The California university also unveiled a new logo featuring the “Learn by doing ...

Also, SimpsonScarborough, the marketing firm chosen for the rebranding campaign, is doing a wide range of work for Cal Poly. The logo didn’t eat up the entire $340,000. ... The lamp of learning!

Cal Poly spent $340,000 on rebranding and, as often happens with such efforts, the new logo is being ridiculed. Unveiled last week at the campus — California Polytechnic State University, San ...

“The motto: ‘Learn by doing’ has not gone away. ... Cal Poly Pomona adds a new color to the Green and Gold, unveils new logo, seal; Cal Poly Pomona named one of the 50 best colleges by magazine; ...

Cal Poly Pomona President Soraya M. Coley on Tuesday acknowledged it was a “misstep” to change the logo, seal and motto without first making the entire campus aware of why it was being done.