Absolut Vodka is reimagining the work of Keith Haring nearly 40 years after the iconic graffiti artist helped cement the ...

Absolut Vodka is celebrating the legacy of pop artist Keith Haring with the limited edition—Absolut Haring—nearly four ...

“Following the success of the Absolut Warhol launch last year—said to be the biggest artist edition yet from the brand—Pernod ...

Absolut Vodka, a Pernod Ricard company, is returning to Coachella with both virtual and on-site activations, per information shared with Marketing Dive and a press release. The multifaceted marketing ...

The vodka sauce campaign was a viral success, earning 500m impressions on social media and selling out within days, even seeing jars ending up on eBay asking for 10 times the RRP.

Heinz has launched an unlikely partnership with alcohol brand Absolut in response to a social media craze for Italian classic pasta alla vodka.. The two brands have joined for the first time to ...

Kraft Heinz partnered with Pernod Ricard brand Absolut Vodka to launch a limited-edition tomato vodka pasta sauce this week in the U.K., according to information shared with Marketing Dive. An ...