Step by step instructions teach kids to turn words like robot, fruit, city, and lion into fun cartoons. In addition to the words, Logue includes lots of individual letters (though not the entire ...

However, I would argue their sugary slide is at least blunted by a supremely potent, one-word brand idea: happiness. And a two-word creative brief (my own interpretation): capture happiness.

When Michele Senitzer - a.k.a. "Abby," lead singer and mastermind of Abby and the Pipsqueaks - first traveled west to Berkeley in the mid-'90s with her music degree from SUNY Albany, she aspired ...