Case Studies: Brand Management. Access thousands of our brand management online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of ...

According to Content Marketing Institute, 73% of the most successful content marketers used case studies. Nearly 50% of SaaS companies say case studies drive sales.

This deep dive traces the strategic components of LINC Systems' service-first model and growth trajectory, as well as the key ...

A fictional hotel company just finished a year-long, $9 billion acquisition, which means it’s now the second largest lodging company in the world with nearly 4,800 hotels and just over 1 million ...

All case studies in the course have been developed at Kellogg specifically for the course. Product Management for Technology Companies: An Entrepreneurial Perspective (MKTG-458-0) Product Management ...

In this episode of the Marketing Smarts podcast, we talk with business adviser and author Bob Wiesner about how to create stronger B2B case studies. Bob shares why case studies are important, what we ...

Susan Darbey, change management lead at the pharmaceutical company, speaks about the benefits of this evolution in a case study video produced by Veeva. Case Study: How AstraZeneca evolved its ...

This degree will help you to think critically and creatively about business and management. You will gain an understanding of how organisations and managers operate in a global environment and you ...