rather than launching only one Super Bowl ad, divided the campaign into the following three stages: Influencer-driven interviews and staged photos that stressed Cera, not dermatologists, is credited ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

I even challenge myself to only watch the ads as they air ... Last year, when CeraVe tapped Michael Cera for their ...