Still, reportedly adding power-ups to cereal boxes highlights Nintendo's continuing extension of the Amiibo brand from "sought-after collectible figures" to "disposable in-game item keys thrown in ...

GameSpot may get a commission from retail offers. Nintendo and Kellogg's are making it official: Super Mario is getting a cereal and yes it will score you some in-game rewards for Super Mario ...

Michael McWhertor is a journalist with more than 17 years of experience covering video games, technology ... noteworthy for another reason: The cereal box is an amiibo. Nintendo and Kellogg ...