The characters on the kids cereal boxes, such as the Trix Rabbit and Cap'n Crunch, also appeared to be looking downwards at a 9.7-degree angle, whereas characters on adult boxes looked straight ahead.

Some estimates say the average preschooler sees more than 500 breakfast cereal commercials a year. And characters in those ads carry a lot of clout. "Early Show" Contributor Taryn Winter Brill ...

A recent study from Cornell University’s Food and Brand Lab indicates that cereal characters’ eye contact is a key marketing strategy. According to The Huffington Post: This eye contact isn ...

Forbes contributors publish independent expert analyses and insights. Melissa is a writer based in Brooklyn. But why use packaged breakfast food to take down the patriarchy? “Cereal has become a ...

A new study from the clever minds at the Food and Brand Lab at Cornell University and Yale University offers a clue as to why kids are so drawn to the famous cereal “spokes-characters” like ...

Snap, Crackle and Pop were all staring at you. A new study from Cornell University finds that the cartoon characters on cereals marketed to kids are routinely designed so their eyes are shifted 9. ...

Next time you walk down the cereal aisle, check to see if the characters on the boxes are staring back at you. According to a new study by researchers at Cornell University’s Food and Brand Lab ...

So, while General Mills cereal and milk have been a perfect pairing for a long time, we’re thrilled to officially come together to share this important message through our iconic characters.” ...

If your childhood took place in the 1990s or the 2000s, you may remember certain faces popping up on your television screens and on the front of your cereal box. Cereal mascots were an iconic part ...