Coors Light now has a literal case of the Mondays. The Molson Coors Beverage Co. announced this week that Coors Light will be ...

The unexpected product release is part of a series of the brand's marketing strategy surrounding the 2025 Super Bowl.

At Coors Light, we’ve always believed in delivering refreshment and chill to our fans in unexpected ways,” Marcelo Pascoa, ...

Molson Coors rejected an offer to sell a brewery that manufactures Leinenkugel’s back to the beer’s namesake family. Last ...

Coors Light is taking its Super Bowl preparation to the next level with an all-new product not designed for drinking, but to ...

There’s nothing like enjoying a refreshing beverage of your choice after a long day. But what if we told you you could start ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

A former Senior Publishing Editor on the Dow Jones Newswires team at The Wall Street Journal, Aaron earned a Bachelor's degree in Economics from the University of Michigan and a Master's in ...

In anticipation of Super Bowl Sunday, Coors Light announced Wednesday that it would temporarily change its name to “Mondays ...

The Coors Light Chill Face Roller is the latest installment in the brand’s ‘Case of the Monday’s Super Bowl campaign created ...

Coors Light now has a literal case of the Mondays. The Molson Coors Beverage Co. announced this week that Coors Light will be repackaged as "Mondays Light" for a limited time. Coors Light seems to ...

Beer giant Molson Coors Beverage Co. suffered what it called a "Case of the Mondays" after launching an advertising campaign containing an unfortunate error. "In the ...