Channel 5’s original logo, devised by Wolff Olins and Saatchi & Saatchi In its relatively brief history, the channel has undergone several makeovers: Wolff Olins and Saatchi & Saatchi devised its ...

The new logo, which sees a yellow number five on a blue background, will be used by the channel from Wednesday (12th March). The decision to change its name was initially announced in August last ...

Channel 5 is rebranding as 5 to encourage viewers to “reappraise” its programmes. The channel, which launched in 1997 and is now the UK’s third biggest commercial TV station, has rolled out a ...