"I don’t think anyone else will ever be able to say they got to marry the love of their life by a big Cheez-It in front of 50,000 people!" the groom tells PEOPLE Cheez-It A Cheez-It superfan ...

In a world where everyone is chasing Pop-Tarts Bowl clout, Cheez-It stands above the fray as arguably the thirstiest of the postseason sponsors. Not only were there multiple dedicated Cheez-It ...

A couple got married during the Cheez-It Bowl on Tuesday in what was a spectacular scene. Erin Doolin and Erik Yates are from Frederick, Maryland, and they won a contest to get married during this ...

Josh McCray scored his second touchdown of the game on a 9-yard run midway through the fourth quarter to give No. 21 Illinois the lead and the Illini held on to beat No. 14 ...

Illinois is no stranger to late heroics. The Illini entered Tuesday’s Cheez-It Citrus Bowl, leading the nation with four fourth-quarter comebacks. Once again, things would come down to the final ...

On New Year's Eve, the No. 15 South Carolina Gamecocks took on the No. 20 Illinois Fighting Illini in the Cheez-It Bowl in Orlando, Fla. During a timeout in the first half at Camping World ...