Because how can you build a desert attraction without a giant cowboy to bring in the visitors? But don't worry, the Kitchn confirms that there's also an actual pump that dumps bags of Cheez-Its ...

An Ode to Cheez-Its Situated in Woodstock ... release describes as “a variety of groovy T-shirts, a trendy trucker hat, a classic diner coffee mug, and all kinds of cute collectibles like ...