Chevrolets for 100 years -- all 215 million of them -- have come dressed in a bowtie. The bowtie is what General Motors calls its Chevy logo, just like Ford's corporate emblem is known as the Oval.

The First Run of Production Corvette Logos . From 1953 to 1962, Chevrolet experimented with variations on the crossed-flags ...

The Corvette Logo for a Day (or Two) The solution was found when mining the family history of the company’s founder, Louis Chevrolet—sort of. Although GM’s researchers came up short when ...

Instead, the black version of the Chevrolet logo is just a new style option — one that may become standard in the future for new Chevy models. The 2016 Chevrolet Camaro was the first Chevy model ...