Chevrolet's bow tie emblem has remained the iconic gold shade for many years, but newer Chevrolet models are adopting the more subtle black design instead.

Chevy's famed Bowtie still looking dapper at 100 years The Chevrolet Bowtie, that iconic badge that’s adorned an estimated 215 million cars and trucks, is celebrating its 100th anniversary this ...

View the first in-person photos of the 2021 Chevrolet Tahoe full-size SUV, live from the vehicle's unveiling at Little Caesars Arena in downtown Detroit.

William C. Durant, the co-founder of Chevrolet, loved to develop logos for his products. And for years, the story of the Chevrolet bow tie emblem was consistent.

Globally recognized today, the Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913. But how it came to be synonymous with the brand is open to wide ...

Explore the origins of Chevy's iconic bowtie logo, from hotel wallpaper to unique inspirations that shaped this enduring symbol of the brand.

This version had new front and rear fascia with re-profiled front and rear bumpers, reshaped honeycomb grille that housed a slightly bigger Chevy bow-tie emblem, new fog lamps and modified ...

Here's the real story. William C. Durant, the co-founder of Chevrolet, loved to develop logos for his products. And for years, the story of the Chevrolet bow tie emblem was consistent.