The Chevrolet ... While the bowtie has been present for 100 years, the details surrounding its origin are still uncertain. Stories range from Durant being inspired by the wallpaper design in ...

Almost 100 years after General Motors co-founder William Durant debuted the logo, the Chevrolet ... a wallpaper design in Paris hotel had given him the impetus for the now-famous bowtie.

It’s arguably one of the most recognized automotive logos in the world, yet the actual origins of Chevrolet‘s infamous ‘Bowtie’ remain ... he sketched out the design that is used on ...