Megan Goldberger, 27, became obsessed with the plush toys after seeing influencers showing ... my home in Jellycats — especially in the Christmas season.” Megan uses Jellycats for her content ...

She decided on the Christmas Sugar Cookie bear ... so much so that in 2024 they made up more than 20% of all plush toy sales, according to market research firm Circana. Feelings of perceived ...

Jellycat, a beloved plush toy brand, recently opened a large concession in Selfridges, offering a wide array of cute collectibles, including an extensive festive range beyond just the Christmas ...