The 100-year-old brand has a brilliant past. But management needs the vision and commitment to continue fighting for Chrysler ...

But they’re used only on those concepts, nowhere else on Chrysler’s site, not least of all the heading. It’s clearly forward-looking, but what exactly is this logo supposed to mean?

According to patent filings unearthed today, Chrysler's getting a new, winged logo just in time for their new Fiat overlords to provide the brand direction. The new logo, along with a Mopargasmic ...

Chrysler Halcyon Concept exemplifies Chrysler' s fully electrified future vision that embraces sustainable design and full autonomy paired with personalized driving experiences Chrysler Halcyon ...

Even the redesigned Chrysler wing logo—first unveiled on the Airflow concept—is made of crushed compact discs. Materials like this will eventually begin showing up in new Chrysler products ...

The new logo sticks with the wings but stretches them horizontally; it keeps the embossed blue emblem at its center. It’s really more of an update than a reinvention — sleeker yet still familiar.

The Forward Look logo the Pentastar replaced had a Jet Age style that was popular in the 1950s when cars had large fins and rocket-shaped taillights.

Say goodbye to Chrysler's venerable Pentastar logo. With the formation of Fiat Chrysler Automobiles now complete, the stylized letters FCA as a logo now are appearing everywhere — from the ...

Back in the mid-1950s, Chrysler (and its Dodge brand) adopted a styling language called "Forward Look", which was developed by Virgil Exner. Think big tail fins and aerospace influence.

Report: Chrysler legal turns into schoolyard bully over use of Ram logo *UPDATE About the same time Chrysler and Fiat executives were running through a marathon eight -hour look into the future ...

The Chrysler Halcyon all-electric sedan concept pitches futuristic technology as the Detroit brand rebuilds its portfolio ahead of a big 2025 reveal.