Forty years ago, Bob Cialdini published a groundbreaking book on the power of influence. In our digital age, these rules may have become even more powerful.

6 books that influence guru Robert Cialdini wants you to read Learn the art of persuasion from masters of the craft. Published: Dec. 26, 2016 at 7:58 a.m. ET. Share. Resize.

The Science Behind Persuasion. In his renowned article, "Harnessing the Science of Persuasion," Robert B. Cialdini outlines six fundamental principles of persuasion: liking, reciprocity, social ...

Robert J. Smith, MFA Vladimir Bushin Christian Younggren INFLUENCE IN ACTION Smith Profits, We'll Hammer Out Profits for Your Business! INFLUENCE IN ACTION vs. BUSINESS INACTION reveals why the ...

Forty years ago, Bob Cialdini published a groundbreaking book on the power of influence. In our digital age, these rules may have become even more powerful. Influence: The unseen key behind ...