Burger King is changing its look once ... The restaurant chain previously redesigned its branding, logo and packaging for a more classic look.

A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

marketing executive at Burger King North American, said in the news release. "We can’t wait to hear how Guests think these three new creations stack up to the classic and look forward to them ...