In today’s competitive market, branding is more than just a logo or a slogan. it’s about creating an emotional connection ...

Since the early 1890s, Coca Cola has sported its iconic red packaging. Frank Mason Robinson, the man who actually named the drink, also designed its logo and crafted its color palette to maximize ...

The adoption of the voluntary, color-coded front-of-pack scheme in Great Britain is consistent with The Coca Cola's company’s global commitment to provide consumers with transparent nutrition ...