The holiday ads are not Coca-Cola’s first foray into using generative AI. In 2023, the company debuted a tool built partly by OpenAI that generates artwork from imagery within its archives.

For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. Think Santa Claus and polar bears.

Coca-Cola worked with three A.I. studios to produce the ads: Secret Level, Silverside AI and the Wild Card. Coca-Cola is not the first legacy brand to draw backlash for using generative A.I. in ...

Coca-Cola has given its iconic "Holidays Are Coming" ad a modern twist using AI, but it's not come without it's share of criticism. Skip Navigation Share on Facebook ...

Below, check out the full schedule of the Coca-Cola Caravan in Chicago: Wednesday, December 11: Noon to 2:30pm: Mariano's at 1615 South Clark Street Thursday, December 12: 6pm to 8:30pm at Jewel ...

The holiday ads are not Coca-Cola’s first foray into using generative AI. In 2023, the company debuted a tool built partly by OpenAI that generates artwork from imagery within its archives.