Take the Coke logo, for example. Now, the Coca-Cola font is iconic in its own right ... a Coke and a Smile,” “Open Happiness” and “Taste the Feeling.” Newman also notes that the flow ...

The core idea of the campaign (on TV, point of sale etc.) is that the new Coca-Cola Light Taste encourages people to "take things more lightly" in the face of daily worries, especially those related ...