The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Back in 2011, Coca-Cola launched what was to become one its most successful branding campaigns. 'Share a Coke' saw the Coca-Cola logo replaced by first names – which, ...

Coca-Cola makes brillaint use of its logo in new 'literary' ad – and it's an instant classic. Daniel John. Sat, April 12, 2025 at 6:00 AM UTC. 2 min read.

Just four years after its inception in 1890, Coca-Cola’s logo got a dash of extra drama, as more swirls were added to punch it up. This is when it became closer in style to the Coke logo we know ...

Coca-Cola used AI-generated images to create the packaging surrounding the new drink, Coca-Cola Y3000. It includes a pixelated logo and features bubbles and pink and blue coloring.

Coca-Cola is re-launching the brand Coca-Cola Light in Western Europe, after years of declining sales, with a new name, new formula, new flavours and a new positioning and tone of voice. The strategic ...