As Seb Coe and the London 2012 team watched the number of signatures on the 'change the London logo' petition creep over the 26,000 mark yesterday, they might have taken some solace from an ...

Critics rounded on London 2012's new brand identity yesterday describing the brightly coloured, jagged logo as "puerile" and a "waste of money". But love it or loathe it, there can be no question ...