With its approach, Diamond Brew aims to be more than just a clever rebranding of the now-passé idea of coffee crystals. “Consider us the instant 2.0,“ says founder Douglas Yu, who wanted to ...

Differentiating ‘brewless’ from instant to sidestep stigma and communicate quality Yu is positioning Diamond Brew as ‘brewless coffee’ – a term he has trademarked – to help ...

CHICAGO, Aug. 1, 2024 /PRNewswire/ -- Diamond Brew™, a groundbreaking innovation in the coffee industry, has officially launched in the U.S. as the country's first brewless coffee: a new ...

Panera is giving away diamond rings that come in an adorable bread bowl-shaped box during a new sweepstakes. To make things even better, winners will also snag free coffee for an entire year ...