The most literal manifestation of Coke Zero's drinkable advertising campaign is a 23,000-pound, 26-by-36 foot drinkable billboard located at March Madness Music Festival in White River State Park ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Scott Harvey, the CEO of Jones Soda, pointed to a projection that the zero-sugar beverage market will more than double in size by 2030, according to Fairfield Market Research. “We fully expect all of ...

80% of millennials have never tried Coke Zero. Our challenge was to create a campaign that would grab the attention of the ever elusive and uninterested millennial with one main goal: to drive trial.

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Coke Zero vs. Pepsi Zero: Both sodas want your drink ... people chose Pepsi over Coca-Cola in blind taste tests. The ’70s ad campaign was a hit, because who doesn’t love a good taste test?

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Coca-Cola has implemented a packaging change to its 20-ounce bottles across its trademark products, including Coca-Cola, Diet ...