In reviewing books by Mickey and Cheryl Gill, creators of both the Dude! series and Coke or Pepsi? Universe, I’ve recommended them as holiday, birthday, or just-because gifts. As I was looking ...

Next we have Pepsi's 5 year Price to Book Ratio, which has also been increasing since 2012. In 2012 Pepsi and Coke had about the same Price to Book Ratio when Pepsi had 4.71. Now it's a bit higher ...

Pepsi rolled out their “Pepsi challenge” which saw consumers drink both Pepsi and Coke in a blind taste test and find Pepsi to be the winner. In 1985, Coca-Cola rolled out “New Coke”.