Coca-Cola's update of the visual identity for its Bodyarmor energy drink feels like more than a mere refresh, but it isn't ...

Discontinued energy drinks like Surge, Vault, and MTN Dew Energy might be gone from stores, but the memory of them still gives us a nice little pick-me-up.

We've been debating recently the difference between rebrand vs brand refresh. Perhaps, we can now add a new term to muddy the ...