An oral history of the Rick Roll from MEL's Brian VanHooker dives into the origins of the meme, which began in 2006 and 2007 (primarily on 4chan) and exploded online in 2008.

Move over, Chronicles of Narnia, there’s a new dreamworld of magic in town. That’s right. Andrew Fischer, CEO of Colorado-based marketing company NURV, has recruited a stellar cast of Meme ...

And in true Web geek fashion, he's calling his proposed film, "The Chronicles of Rick Roll." It sounds like a complete joke—a meme of memes, as it were—but Fischer appears serious about his film .

Within months of the first Rick-Roll. the meme became a worldwide sensation that record labels could only dream about. The song racked up tens of millions of YouTube views, ...