The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing. The reason: Most of today's conversations on colors and persuasion ...

3. Visual elements: Logo, color palette and typography. Your brand style guidelines can also include rules for using visuals, like how your logo appears in content and your brand color palette and ...

Brand guidelines contain the story of a brand, or the “why” to uncovering its ethos, styles, tonality and UI assets such as logos and how to utilize them, color stories, ...

Download Brand Use Guidelines. Our Logo. Our iconic Shield reflects our community of viewers, ... One logo might be used more than the other, depending on the platform and background color.

Similar to the secondary color, accent colors can be used highlight content, be a background color separating sections, or be used as a decorative element. When using accent colors in digital ...

Follow these guidelines for balancing UB Blue, negative space and the rest of our palette. ... When viewing all the pieces the university creates and applying the “squint test” to the brand as a whole ...

Mar 07, 2014 06:00:29 "Guideline Color" which summarizes the color of each company's brand such as Apple · Google+ · WordPress. For high-profile companies and brands, there is a brand color ...

Web Branding Guidelines; Web Branding Guidelines . Every UAB website has latitude for creativity, ... Institution dedicated to providing equal opportunities and equal access to all individuals ...

These guidelines promote compatibility and accessibility on the university website, enhancing our overall reputation. Learn how to use your header, footer, font, colors, URLs and more to make our web ...

The approved brand web font is Roboto (website use only). Subdomain sites are encourage, but not required, to implement Roboto for their web font. Roboto is a free font maintained by Google and you ...

Integrating the brand throughout the university's physical spaces will help us create a cohesive look and make a memorable impression on students, faculty, staff and visitors. Requests to install ...