Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Imagine seeing a color no human has ever seen before. That’s exactly what a group of researchers from the University of California and the University of Washington claim to have done in a ...

Scientists in the US have achieved a groundbreaking feat by enabling five individuals to perceive a completely new color, named "olo," through targeted laser stimulation of specific eye cells.

The colour we see is a version of it, but it absolutely pales by comparison with the experience of olo," said Austin Roorda, a vision scientist associated with the team. The human eye can ...