The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Walmart last tweaked its logo in 2008, when it dropped the star used between Wal and Mart and combined the words into one. The new identity was tied with a period of slumping sales for the company ...

The company has quietly rolled out an updated version of the logo, replacing the four solid color sections with a smooth, continuous gradient that flows from red to yellow to green to blue.

If you accept payments through Apple Pay, you can opt to show your own logo instead of a generic category icon. Your logo will appear when a customer activates the "Tap to Pay" option on an iPhone.

Along with the proliferation of AI companies has come a proliferation of AI company logos. The fascinating thing, highlighted by several publications, is that many of these logos look near-identical.