That’s a lot. You don’t want to overreach. Stating, for example, that your company purpose is “to rid the world of plastics” is unrealistic and therefore pretty meaningless. But if your purpose was ...

While the concept that business as a force for good is increasingly relevant and important, your organization's purpose must be real to have a meaningful and lasting impact.

Great brands understand their WHY. They find ways to bring their purpose to life. Based on research of over 200 brands, 700 articles and 3,500 videos, we saw that brands would typically fall into ...

A mission statement is a single sentence or short paragraph that's used by a company to explain its purpose and existence. Here's how to create one.

When employees can draw a straight line between what they do every day and why the organisation exists, discretionary effort ...

At my company, we’re steadfast in our mission to save 10 million employees $10 billion. To reinforce that purpose, we frame our “wins” based on the real-world impact we create for workplaces.

Although I am not endorsing any company or their specific approach, I believe financial institutions can use these examples to self-initiate opportunities for purpose-driven innovation.

Yvon Chouinard, founder of Patagonia, offers a good example of a purpose-driven leader. He is a dedicated nature lover who, in the late 1950s, started building climbing gear for a few people in ...

So for example, an online retailer has a very different nature of business compared to a bricks-and-mortar supermarket, even though both sell groceries. Understanding these traits helps stakeholders ...

An LLC purpose statement is just one of the elements that most states require in the articles of organization, LegalZoom says. Not to be confused with a company's vision or mission statement, the ...