To translate our brand thoughtfully for our digital communications, we’ve created web-specific values for our color palette using the HEX and RGB variations listed below. They have been optimized for ...

Follow these guidelines for balancing UB Blue, negative space and the rest of our palette. Although we have a secondary ... and applying the “squint test” to the brand as a whole, the balance of color ...

Accent colors can be used in addition to the primary color for multi-faceted projects or publications. When using colors in digital application, be mindful of accessible color combinations. Brandeis’ ...