It’s what changes this definition from one that could describe almost any form of advertising or marketing. You can tell if a piece of content is the sort that could be part of a content ...

Digital marketing has taken over the world of business quite quickly. Content marketing is simply one of its popular and highly effective areas that puts customers’ needs first. The type… ...

There are so many buzzwords bandied about for content marketing, that it is no wonder clients are still battling to understand how it differs from advertising and editorial content. From ...

One of the most effective new marketing approaches out there is content marketing. According to the Content Marketing Institute, over 85 percent of brands use it, but less than half believe they ...

Inbound marketing is important because it focuses on creating quality content that attracts customers organically, converting more leads into buyers and establishing a pattern of long-term loyalty.

1. How do you define content marketing? A clear, decisive answer to that question does not exist. And this LinkedIn post—"What is Content Marketing? Definitions From 25 Thought Leaders"—is the proof.

Content marketing is a well-established discipline for generating inbound leads through keyword targeting and other methods. And since you're reading this on MarketingProfs, you probably don't need me ...

The IAB SA's Digital Content Marketing Committee has launched the Definition of Content Marketing. By defining the practice, the committee aims to empower South African agencies, brands and ...

She joined the debate in Content - marketing, experience, context, oh my! Zinck took issue with my content marketing definition, but I don't think we ultimately disagree there. Where we may have a ...

Define and measure 7 essential content marketing goals so your content can convert B2B consumers. Here's our guide to doing it step-by-step.