You’ve just heard someone mention “content marketing” and you get the idea you should already know what it is, but you’re too embarrassed to ask anyone. Congratulations, this post is for ...

Inbound marketing is important because it focuses on creating quality content that attracts customers organically, converting more leads into buyers and establishing a pattern of long-term loyalty.

Digital marketing has taken over the world of business quite quickly. Content marketing is simply one of its popular and highly effective areas that puts customers’ needs first. The type… ...

A clear content strategy helps modern marketers define their purpose and connect with people. Content plays a big part in ...

There are so many buzzwords bandied about for content marketing, that it is no wonder clients are still battling to understand how it differs from advertising and editorial content.

1. How do you define content marketing? A clear, decisive answer to that question does not exist. And this LinkedIn post—"What is Content Marketing? Definitions From 25 Thought Leaders"—is the proof.

A Layman’s Definition of Content Marketing “Content marketing is a way for a business owner to educate your customers and potential customers about your products and services,” says Patel.

Marketing Week is launching a series of content exploring the definition of effectiveness and how it is being communicated within business. The Language of Effectiveness, sponsored by Nielsen, will ...

Define and measure 7 essential content marketing goals so your content can convert B2B consumers. Here's our guide to doing it step-by-step.

My personal favorite marketing definition is this: Marketing means solving customers' problems profitably. The virtues of this six-word marketing definition include the following: Conciseness: It's ...