A content marketing funnel enables content marketers to visualize how to leverage existing content to attract potential customers and guide them through their journey until they reach the end goal.

Top of the Funnel: Content Creation for Attracting Leads. The top of the funnel is its widest part. Therefore, you must use content formats that cast your net as wide as possible.

With all the hype surrounding the phrase “content marketing” these days, it’s easy to forget what content marketing actually is - namely, using various forms of (mostly) digital content to ...

She recommends brands map out the types of content they own and match them to each stage of the marketing funnel: awareness, consideration and decision. Source: Andrea Cruz “Great marketers map ...

B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins. The post Beyond the funnel: A new approach to content marketing appeared ...

To me content for marketing is not content marketing, which gives us a wonderful opportunity to get into the lives of the 95% of our audience who are not in the market right now.

The content in the mid-funnel is what bridges the gap between the top-funnel introductions and intrigue and the conversion at the bottom of the funnel. In B2B marketing, the mid-funnel is arguably the ...

Steve Jobs said it first in 1996: Content is king. And countless marketers, strategists, and industry leaders have chanted this three-word mantra ever since. While the digital landscape has signifi… ...