The curious minds at Aperture trace how memes have quietly evolved into one of the most powerful cultural forces on the ...

Over the past decade, meme culture has come leaps and bounds, transforming from an internet subculture to a driving force in ...

While the primary subject of Dawkins’ book was genes, he used the term memes to draw a direct correlation between the way that genes control their ... uniquely online culture, something getting ...

Listen to more stories on the Noa app. Costumes beyond classics such as witches or skeletons have long reflected pop culture; that the rise of meme culture would show up at Halloween, too ...