The big idea: A design-thinking approach helped IBM reimagine its trade show experience as a conversation, rather than a one-way monologue, that fostered deeper relationships with customers and ...

Sometimes trade show booths cost can more than a house. "When you think about it, an exhibit is a lot like a house because it has walls and it's done in 3-D," said Bob Babine, 52, owner of 2020 ...

David Maskin makes a living drawing people into trade show booths. He creates personalized nameplates by bending aluminum wire as giveaways from the company who takes him on to sit in their booth.

According to Trade Show Advisor, exhibitors have just 3 seconds to attract the attention of attendees passing their booth. And that attention is vital. It could mean the loss of a sale or the ...

Just give us a call at 888-520-5667 and are happy to make sure you get the right technology for your next trade show booth. Information contained on this page is provided by an independent third ...

Ideas for Trade Show Booths for Photographers. It's all about impact. Promoting your photography business at trade shows gives cost-effective exposure, as long as you aren't lost in the crowd ...

And regardless of what some edtech trade show promoters tell you, exhibit booths don’t always deliver the return on investment you expect, even with a solid game plan behind it.

The networks hit the fan- and marketing-heavy annual confab hard with the hope of translating photo ops into eyeballs (and money). By Lesley Goldberg, Kate Stanhope The doors to San Diego Comic ...

Convention booths are a major channel of brand exposure and new customer intake, but unless they promote a creative and interactive experience for visitants, they may well fail to generate the ...