Those Williams Colt 45 ads remain iconic. An attractive woman hangs on the shoulder of the malt-liquor-loving alpha male ... leading men it was suddenly very cool, and its share of the market ...

Here come the caffeine-free Four Loko knockoffs: Blast is a 12% ABV malt liquor from the same people who make Colt 45, and it comes in fruity flavors like strawberry lemonade, blueberry ...

Colt 45 is targeting its glory days with the return of its iconic '80s spokesman Billy Dee Williams. The Brian's Song and Star Wars actor served as the malt liquor's brand ambassador for ...

Colt 45 is a malt liquor beverage introduced in 1963. The brand became associated with the actor Billy Dee Williams, who played the suave Lando Calrissian in "The Empire Strikes Back" and "Return ...

From 1986 to 1991, it was cool to drink Colt 45. During that timeframe ... That's right: Lando was selling you malt liquor. The coolest Star Wars character (sorry, Han and Boba) wanted you ...

The ads for Colt 45 malt liquor show comic book-style characters ... “She might think it’s cool.” Jane Golden, the director of the city’s Mural Arts Program, said: “I just think it ...

The term “malt liquor” is used to describe all manner ... this is where we’ve landed. Olde English 800. Colt 45. You know ‘em. You loved ‘em once. Let’s see what happens.

Heileman Thursday assigned the creative portion of its $6 million Colt 45 malt liquor account to Manhattan agency Deutsch Inc., while also consolidating all media buying with SFM Media Corp. there.